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About

We provide personalized, clear, unbiased financial advice to the families we serve.

Our Process

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Our process is simple: we listen, ask questions, and collaborate to create a plan that’s tailored to your unique needs and easy to put into action—on your terms and timeline.

We Are Unique

How We Help Clients

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Financial Planning

We plan for your financial freedom by optimizing your: investments, retirement, taxes, insurance and estate planning, gifting, and more...

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Investment Planning

At Croft Financial Planning, we understand that your financial journey is personal. We specialize in working with individuals who value maintaining control of their portfolios while collaborating with a trusted advisor. Our approach is grounded in academic research, emphasizing low-cost, long-term strategies designed to deliver sustainable success. By blending your insights with our fiduciary guidance, we create tailored strategies that reflect your goals and aspirations. Together, we build a clear path to financial confidence and success.

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The No BS Financial Blog.

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Simple Pricing

Our goal is to provide truly comprehensive financial advice to people in all stages of life.
The services provided are ideally suited for those desiring an ongoing relationship with an advisor and who are comfortable managing their own portfolios, with our help.  We charge by the hour which means you only pay for the time you use.  All clients receive an exact quote detailing what they will pay, before any work begins.
   Review the levels below to assess which level best represents your situation and to learn more about what is included in an initial comprehensive plan. The pricing ranges below reflect bundling of service areas since a financial advisor needs the full picture to give the best advice.  Please schedule an introductory meeting to receive a free no-obligation quote. 

Level 1

Up to 10 hours or

 $3,500.

Level 2

10-20 hours​ 

$3,500 to $7,000

Level 3

20-30 hours 

$7,000 to $10,500

Level 4

30-40 hours + 

$10,500 or more

What happens after the initial plan?
Future reviews are typically a fraction of the cost of the initial plan. You only pay for the time you need—whether it’s a five-minute question or an hour-long discussion. No hidden fees, no commissions—just transparent, quality advice.

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